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| Targeting Parameters |
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| Targeting parameters allow advertisers to target users based upon factors such as: |
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Geography |
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Carrier |
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Device Manufacturer |
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Device Platform |
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Device Capabilities |
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| Content Channels |
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Communities
These mobile sites may include discussion groups, mobile page building services, forums, or even dating sites. |
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Downloads
Sites that provide various types of content downloads for their users.
Typical download content ranges from games and applications to
ringtones and wallpapers. |
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Entertainment
Sites
that provide users with the latest music, movies, TV shows, and other
forms of entertainment. Many also offer downloads of trailers or user
generated videos. |
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Portals
These mobile sites organize and categorize a wide range of mobile
content. They allow their users to discover new and interesting mobile
sites in an easy to use format. |
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Sports
The sports channel contains mobile sites that offer world and local
news, as well as topical information directed and specific interests. |
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News & Information
The news and info channel contains mobile sites that offer world and
local news, as well as topical information directed and specific
interests. |
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